UltraTraveler – Siyuan Gao

ULTRATRAVELER

Making Trip Planning Process Enjoyable and Effortless

PROJECT TYPE

Mobile App Design

UX/UI Design

MY ROLE

UX Researcher

UI Designer

METHOD

Emphathy Map

Usability Testing

A/B Testing

Heuristic Evaluation

Decision Matrix

TOOL

Sketch

Adobe Photoshop

Adobe Illustrator

ULTRATRAVELER

An AI-based

trip planning app that

creates the perfect

customized trip

in just a few taps.

Client: Xiaofeilu LLC

WHAT'S THE PROBLEM?

Planning a trip is

frustrating.

Existing trip planning/sharing apps contain travel information that is too random and scattered to be processed and utilized by users. When planning a trip, users normally need to go to a handful of websites for different kinds of information and compile the information by themselves, which is time-consuming, inefficient, and frustrating.

SOLUTION

Intelligent &

All-in-one.

UltraTraveler is an application that allows users to control and interact with the whole trip they are planning for, all from the users' smartphone. The Ultratraveler team wanted my help to design the first version of UI to be put in the Bussiness Plan for the angel round of funding.

TARGET AUDIENCE

Travelers who

love DIY tours and

sharing trips.