麺 • Noodle
When Instant Noodle Meets Organic Lifestyle
PROJECT TYPE
Packaging & Branding
TOOL
Adobe Photoshop
Adobe Illustrator
DURATION
4 Weeks
CONCEPT
Healthy, delicious, and convenient instant noodles.
The Chinese instant noodle industry is facing a challenge from the booming online food delivery services. To gain and keep consumers, online food delivery platforms offered discounts, enabling customers to buy a meal for about 10 to 20 yuan ($1.42 to $2.85). As a result, many consumers started to choose online food deliveries over instant noodles.
Project “麺” aspires to create a new brand image for instant noodles to be healthy, convenient, and delicious.
Popular instant noodle brands in the Chinese market
MARKET ANALYSIS
Moodboard of common Chinese instant noodle packaging
Moodboard of healthy food packaging
COLOR PALETTE
LOGO EXPLORATION
FINAL LOGO
PACKAGING DESIGN
3D SHOWCASE
ADVERTISING
Thanks for reading!
SIYUAN GAO